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We take packaging design seriously. And we’re obsessed with getting it just right.
About Us
We are a full-service branding and packaging design agency established in 2006, focused primarily on consumer product brands. We comprehend both the demands of developing companies and the significant risks involved in entering cutthroat marketplaces, as well as the difficulties faced by established brands and what it takes to revitalize them in an environment where competition is on the rise. Most significantly, through developing tools and methods that have a positive impact on the community.
In the last 15 years, we have been growing, learning and evolving our creative attitude, strategic approach and technology expertise to meet the increasingly sophisticated needs of the ever-changing market.
We assist organizations in developing culture, resolving communication issues, and defining value for the general public.
We always respond to the “why” before the “what,” recognizing that thoughtful questions and solid concepts form the basis of any project’s success. For each customer, we have a unique methodology and set of deliverables, but in general, this is how things go:
Listening
We believe that deeper inputs produce deeper outputs, whether this occurs in a single launch meeting or through a multi-step stakeholder engagement process. We approach this stage with a beginner’s mentality and the conviction that those who listen first are the best communicators.
Challenging
We must develop “conceptual guardrails” for what the project idea is and isn’t in order to improve our knowledge. We achieve this by posing deliberative queries and compiling evidence that elicits insightful responses.
Synthesizing
We always establish a coherent “theory” of the direction of your project before we begin designing, whether through visuals like mood boards or verbalizations like brand/product messaging. This gives us a strong foundation for our work and gives clients a chance to contribute creatively to the project’s “bones.”
Executing
Using a thorough creative brief as a guide, we create our early design concepts. In early design rounds, we often want to give clients a variety of possibilities so they may choose wisely between equally viable options. This is helpful for the end result as well as for igniting the necessary input.
Refining
We typically add improvements in our procedure for projects. This is crucial in our opinion since we want the outcome to completely excite you.