Vori Homestyle

VORI · Home Style

Label and packaging design for VORI's Home Style range — five jars built around two ajvar vegetable spreads, Mild and Hot, and three small-batch fruit jams: strawberry, orange, and fig sweet with walnuts.

"Home Style" names the way the products are made — slowly, by hand, the way a kitchen works when nobody's rushing. The labels carry that idea without spelling it out. Every jar shares the same VORI oval mark, the same glass container, and the same checkered lid, so the full range reads as one family on the shelf. What changes from jar to jar is the lid colour and the illustration on the label — the quiet way each flavour introduces itself.

The two ajvar vegetable spreads take a red-and-white checkered lid for Mild and a green-and-white one for Hot, with illustrations of roasted peppers and eggplant anchoring both labels. The three jams follow the same logic: strawberry in red, orange in orange, and fig sweet with walnuts in purple — each lid matched to its fruit and tied with a simple string. Same mark, same jar. Five flavours, each announced by colour and illustration instead of a new structure.

Client: VORI, North Macedonia — www.vori.com.mk