Domasen

While developing a HOMEMADE brand and packaging design the goal was to create a modern brand which would still have something native and traditional within. The products are intended for the American and Canadian market, a narrower group of indigenous residents originating from the Balkans, but also towards a much wider group of residents of local origin. The objective was to achieve a certain balance and the brand’s ability to communicate with these two groups. Under the umbrella of HOMEMADE include: Homemade sweets and preserves, Preserved vegetables, Vegetable spreads.